Car Dealer Video Marketing: A Video is Worth a Million Words
Car Dealer Video Marketing Just Got a Whole Lot Easier and Better
By Albert Thompson, Founder and CEO of DrivenIQ
I love watching videos, and apparently, so do a lot of other people.
In fact, just two short years ago, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said they wanted to see more videos from brands and businesses. By the end of this year, an average person is predicted to spend 100 minutes per day watching online videos1.
These statistics are hard to ignore.
Even harder to ignore are the ways in which people engage with videos from a marketing perspective, with a marketing study revealing that viewers retain 95% of a video message compared to 10% when reading2. In another study, 72% of customers said they would rather learn about a product or service by way of video3.
If you’re a car dealer, you probably already know the benefits of video marketing. And you probably already know just how time consuming and expensive it is. Professionally produced videos can break a dealership’s budget, and even homegrown videos shot on a smartphone take time – precious time most car dealers don’t have.
Likely the biggest obstacle dealers face is how to reach customers once these videos have been created. Let’s face it. It doesn’t matter how great your videos are, you’re dead in the water if you’re not reaching the right people.
Recently, DrivenIQ launched a partnership with Cartender.
Cartender provides dealers with access to millions of custom-creative, OEM-approved videos – from test drives to special offers to high quality commercials – as well as thousands of hours of vehicle b-roll footage, branding videos and archival footage.
We love the Cartender folks and their product! They love us because we have the data to help get these amazing videos in front of a dealership’s ideal audience no matter where you do business.
And now for some tech speak, because data is my business and that’s what I do. Here’s how our partnership with Cartender works.
- Visitors to dealer and manufacturer websites are identified by VisitIQ, a Real-time 1st Party Shopper Identification Technology. This is a DrivenIQ technology, similar to Caller ID for your website.
- Within minutes, customized and manufacturer-approved videos – from test drives to special offers to high-quality car commercials – are presented to customers throughout their online buying journeys. This is made possible with Cartender’s Render API and Model Video API, in combination with DrivenIQ’s VideoIQ API.
3. Videos are presented to consumers across Demand-side Platforms (DSPs), Over-the-Top (OTT) streaming, and all social media platforms, including TikTok – from website visit to video, in near real-time – no matter where the customer’s journey takes them online.
Put simply, we’re here to reach serious intenders in real-time who visited your site, whether they’re searching, surfing or socializing elsewhere. We’re here to help you optimize your costs and reach the right buyers at the right time with excellent video content to achieve maximum success.
Why spend millions of dollars attempting to reach people who have never even visited your website? It’s time to stop the guesswork and focus your resources on people who have visited you, know you, are in reach and ready to buy.
Speaking of videos, don’t miss our product videos here for more information about what we do, and how we can help you!
Contact us today to kick your video marketing into high gear.
p.s. If you need inventory, sign up for DrivenIQ’s DriveBid platform, the world’s first consumer-driven Trade-in Best Offer marketplace.
1) Invideo, May 2022
2) eLuminate Marketing article, Forbes Magazine, July 2017
3) Invideo, May 2022