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DrivenIQ Strengthens Executive Team to Fuel Global Leadership in First-Party Consumer Data and Audience Technologies

These additions to the company's leadership team are instrumental in helping DrivenIQ become the world’s leading first-party consumer data and audience technology company.


DrivenIQ (, experts in first-party consumer data and audience technologies, today announced the addition of four accomplished industry leaders to its team. Samantha Lee joins as Chief Operating Officer, TJ Ceballos as Chief Commercial Officer, and James Dunay as Chief Technology
Officer. In addition, Jamie Solis assumes the role of Head of Content. Their extensive expertise and track record of success will play a pivotal role in driving DrivenIQ's growth and establishing the company as a global leader in the consumer data industry.

Samantha Lee brings a proven track record of driving revenue growth with strategic direction and operational excellence. Her background includes leadership roles at companies ranging from seed-funded startups to large public organizations such as Microsoft and Akamai. Samantha's entrepreneurial spirit is exemplified by her own sustainable seafood business. Most recently, she served as the General Manager of PromoteIQ, Microsoft's retail media platform business, where she led operations and strategy for an $800 million ARR business.

TJ Ceballos brings over two decades of experience in media, advertising, publishing, and data to DrivenIQ. His expertise spans analytics, business development, sales and operations, and emerging technologies. His career includes notable roles at New York Daily News, where he oversaw the implementation of advertising systems, and Affinity, where he achieved substantial revenue growth through product development. He also played key roles in driving programmatic advertising and optimizing data-driven campaigns for The Trade Desk and MediaMath.

James Dunay, DrivenIQ’s newly appointed CTO, brings a strong track record of success in driving technological innovation and strategy. With his extensive experience as a technology leader, James has successfully led and guided the development of high-profile organizations. His previous roles include serving as the CTO of Kaya Now, where he focused on building a creative community connecting cannabis enthusiasts. He also made significant contributions during his tenure as Interim CTO at The H Hub, Contract Product Engineer at KiraKira 3D, and iOS Engineer at Stitch Fix and We Heart It.

Jamie Solis, DrivenIQ’s new Head of Content, is a seasoned writer and content publisher with a decade of experience in writing and editorial roles. Her background includes managing and editing content for popular magazines and blogs, including her role as Editor-in-Chief of CULTURE Magazine and High Times Magazine. Jamie's strong creative execution and content expertise will be crucial in working with publishing partners to leverage DrivenIQ's first-party signal data and engage ideal audiences effectively.

“Together, Samantha, TJ, James, and Jamie make a formidable leadership team committed to growing DrivenIQ into the world’s leading first-party consumer data and audience technology company,” said Albert Thompson, Founder and CEO of DrivenIQ. “Their collective expertise, strategic vision, and proven track records of success are instrumental to our mission of providing innovative solutions that empower businesses to reach and engage with their target audiences effectively. We’re thrilled they’re part of our team and we look forward to amazing growth and scale with their guidance and direction.”

DrivenIQ is a data-driven intelligence technology firm. In 2021, Capstone Technologies Group, Inc (OTC: CATG), a company that acquires, operates and organically develops disruptive technologies, acquired an initial minority interest in DrivenIQ and has since invested additional capital to further accelerate the company’s growth.

About DrivenIQ

DrivenIQ specializes in first-party, privacy compliant consumer data and audience technologies, including Identity Resolution, Audience Curation, Data Enrichment, Models, and Analytics to empower marketers to collect, enrich, activate, and monetize first-party data assets. DrivenIQ supplies data to some of the world's largest DSPs while helping Fortune 500 companies and large enterprises forge 1:1 relationships with their ideal customers through meaningful marketing. If you’re a business looking to reach and engage with ideal customers and exponentially maximize advertising spend, visit