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Jennifer Lange, DrivenIQ

DrivenIQ and CreditMiner Form Strategic Partnership to Help Dealers Reach Car Buyers in Need of Financing

DrivenIQ’s data helps CreditMiner engage with car buyers who need  nancing pre-approvals.


DrivenIQ (, experts in audience dataand advertising technologies, today announced it has formed a strategicpartnership with CreditMiner ( CreditMiner is theleading provider of prescreen soft credit pulls, fraud prevention tools and APItechnologies for car dealerships and solution providers in the automotiveindustry.  

With this partnership,DrivenIQ’s data helps CreditMiner engage with car buyers who need financingpre-approvals before they ever set foot in a dealership, then empowers them toget firm credit offers through CreditMiner’s proprietary process. 

DrivenIQ doesn’t assume toknow who in-market car buyers are, we know down to their driveway and device exactly who is real to buy and in need of financing," said Albert Thompson, founder and CEO of DrivenIQ. “Our technology identies, captures andcurates 1st-party audiences visiting a dealership’s website. Then, we resolvetheir ID by matching it against information we own – not license – in ourdatabase, which contains 14 billion records spanning 230 million households and492 million individual users. We help dealerships and businesses, likeCreditMiner, reach real people with the right message at the right time todrive engagement and increase sales.”

CreditMiner uses Prescreen Soft Pull Technology to provide car buyers withcredit preapprovals. Then, customers are sent a Firm Offer of Credit based onthe credit tier obtained with the soft pull, which is one of the only FTC compliant systems on the market. The dealership receives the customer’s current FICO score, trade line information and various other valuable pieces ofinformation to complete the car financing and sales process.

“DrivenIQ’s data and audience technologies help us reach more in-market carbuyers for credit pre-approvals before their dealership visit,” said Ken Luna,VP of Strategic Partnerships at CreditMiner. “This is a very high engagementprocess perfected over years of working with some of the top dealership groupsin the country. What’s more, we’re able to identify in-market car buyers at DrivenIQ’s live trade-in marketplace, DriveBid, as well as capture and resolvethe identities of nearly 40% of people visiting a dealership’s website, whetheror not they ever engage with that website. The menu of services DrivenIQ offersto dealerships and companies like ours is invaluable in driving car sales and improving CSI.”

DrivenIQ is a powerful data and technology company for small, medium orenterprise businesses. The company’s Identity Graph layers in over 500 demographic, behavioral and lifestyle characteristics to create the world’s first 360-degree Audience Management Platform composed of multi opted-in consumers. DrivenIQ specializes in 1st-party, in-market data focusing on the lowestfunnel customers to increase engagement and drive sales.

“A cookieless world is here,” said Thompson. “That’s why our data and audiencetechnologies have never been more important. Our mission is to help businessowners achieve #dataindependence by 2023, one customer at a time.”

DrivenIQ is a data-driven intelligence technology firm. In 2021, Capstone Technologies Group, Inc (OTC:CATG), a company that acquires, operates and organically develops disruptive technologies, acquired an initial minority interest in DrivenIQ and has since invested additional capital to further accelerate the company’s growth.

DrivenIQ’s data and audience technologies help us reach more in-market car buyers for credit pre-approvals before their dealership visit.

About DrivenIQ

DrivenIQ is an omni-data-as-a-service ad tech company and Audience Management Platform (AMP) that specializes in zero party and 1st-party audience data to help businesses best advertise to their ideal customers. The company offers a variety of services, including website traffic analytics, geo-zoning technologies, real-time audience modeling, strategic data marketing, social media data solutions, VisitIQ™, an identity resolution first party data audience solution for websites, DrivenIQ Identity Graph and DriveBid™, a live vehicle trade-in auto marketplace. Founded by Albert Thompson, a digital advertising and consumer data expert and former car dealer, DrivenIQ is known for its automotive industry data solutions, although it helps small, medium, and large businesses across various industries. Visit and for more information.

About CreditMiner LLC

CreditMiner is the leader in producing Prescreen Soft Pulls with accurate Firm Offers of Credit that are tied directly to the credit score of the consumer and if available, what vehicle they are searching for. Serving hundreds of dealerships and strategic partners, CreditMiner is a rapidly expanding company in both number of dealerships served as well as new solutions that are being rolled out each year. For more information, visit