Copyright 2022 © Driven IQ
Jennifer Lange

DrivenIQ Launches World’s First Audience Intelligence Customer Data Platform Featuring 14B First-Party Data Pro

DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities.



DrivenIQ, the experts in audience data and advertising technologies, has launched AMP, the world’s first Audience Intelligence Customer Data Platform.This powerful, first-of-its kind technology helps brands and marketers identifyand engage with new in-market audiences, while ingesting and normalizing their existing customer data to craft more effective marketing campaigns and maximize adspend.

“We live in a world where understanding customer data, customer journeyand data activation is paramount to success,” said Albert Thompson, Founder andCEO of DrivenIQ. “AMP, our Audience Management Platform called VisitIQ™, is truly transformative, empowering brands and marketers to tap into 14 billion deterministicrecords to create the smartest new audiences available. Then, with a persistent identifier, we help businesses identify, unify, normalize and
standardize future customers and their existing audiences, making AMP completely unique in the data platform landscape. The result, and arguably the most powerful, is the ability to connect and activate cookieless first-party data audiences across all the digital pathways and media channels for maximum marketing ROI and effect, at the individual level.”

DrivenIQ is a consumer identity data technology company that empowers enterprises to identify and create contextually engaging audiences in a privacycompliant manner, at scale. In conjunction with the launch of AMP, DrivenIQ has also rebranded its organization to better showcase its first-in-class Identity Resolution and CDP capabilities.

In this highly fragmented world, it has never been more important for brands to maximize marketing spend by identifying audiences in a cookie-less way and mobilizing them across different pathways to create efficiencies. AMPanswers the call.

Compared to data platforms that only offer probabilistic data based onassumptions at the household level, AMP is powered by over 14 billion certainand deterministic records down to specific individuals across each device they use. What’s more, AMP helps marketers create privacy compliant, 1:1 personalized marketing campaigns, which is critical for marketing efficacy.

Consider the following statistics:

·      71% of B2C customers expect companies to be well informed about their personal information during an interaction.

·      By 2025, 75% of the world’s population will have its personal information covered by modern privacy regulations.

·      Two-thirds (63%) of digital marketing leaders said they continue to struggle with personalization.

·      A combined 58% of digital marketing leaders said that delivering personalized experiences to customers and leveraging integrated customer data to drive digital marketing execution were challenges.

“Data shouldn’t be hard, nor should the ability to create highly personalized marketing campaigns,” said Thompson. “The reason this process is still so daunting is because until now, digital marketers didn’t have the data or the real-time audience technologies like AMP to help overcome these obstacles.”

He continued, “It simply isn’t good enough to rely on household level information, anymore. With AMP, we can tell you - with individual certainty -who your customers are and who they are most likely to be. We now providebrands with the ability to easily identify their ‘ideal customer profile (ICP)’ with more than 500 different demographic and psychographic characteristicswoven in, creating the most robust personalized audience experience on th emarket today.”

DrivenIQ has been building AMP use cases with Fortune 500 companies and some of the largest brands, retailers and agencies in the world. According toThompson, the response so far has been overwhelmingly positive.

“Businesses are seeing huge potential with AMP,” he said. “That’s because our data is the most comprehensive, updated and accurate on the market, backed by full compliance with the latest privacy regulations. Brands have no more time or money for estimations, guesswork or the inability to curate first-party data audiences, data audience mapping, audience data modeling, or creating audience lookalikes. They need to know who their potential audiences are, all in a privacy compliant, cookie-less way. In seconds, we tell them exactly that.”

DrivenIQ is a data-driven intelligence technology firm. In 2021, Capstone Technologies Group, Inc (OTC: CATG), a company that acquires, operates andorganically develops disruptive technologies, acquired an initial minorityinterest in DrivenIQ and has since invested additional capital to furtheraccess small, medium, and large businesses across various industries. Visit Capstone Technologies Group at for moreinformation.

Visit and for more information.


Data shouldn’t be hard, nor should the ability to create highly personalized marketing campaigns.

About DrivenIQ

DrivenIQ is an omni-data ad tech company and Audience Management Platform (AMP) that specializes in zero party and 1st-party data to help businesses best advertise to their ideal customers. The company offers a variety of services, including website traffic analytics, geo-zoning technologies, text message marketing, social media solutions, VisitIQ™, a caller ID solution for websites, DrivenIQ Identity Graph and DriveBid™, a live vehicle trade-in marketplace. Founded by Albert Thompson, a digital advertising expert and former car dealer, DrivenIQ is known for its automotive industry data solutions, although it helps small, medium, and large businesses across various industries. Visit and for more information.